Tuesday, July 19, 2005

Tattooed fruit en route


Produce industry service company Durand-Wayland, Inc. developed a system for identifying produce with laser-etched codes in 2002. These "fruit tattoos" would replace those little stickers that always get stuck in your teeth when you bite into a nice, crisp apple while distracted. The technology's beginning to catch on, according to this NYT story.
A pear is just a pear, except when it is also a laser-coded information delivery system with advanced security clearance. And that is what pears - not to mention organic apples, waxy cucumbers and delicate peaches - are becoming in some supermarkets around the country. A new technology being used by produce distributors employs lasers to tattoo fruits and vegetables with their names, identifying numbers, countries of origin and other information that helps speed distribution. The marks are burned onto the outer layer of the skin and are visible to discerning consumers and befuddled cashiers alike.
Link to NYT article.

251

posted by Xeni Jardin at 02:09:50 PM permalink | Other blogs' comments

Email this entry to:


Your email address:


Message (optional):