Creepy photoshopping to make girls look more "angelic"

I find these photos creepier than the guy who inflates his head with saline. Says mack: "I can't begin to convey how creepy this is. It looks innocent enough - an amateur Photoshopping contest for making headshots of women and girls look more angelic. But once you start scrolling down, the aesthetic really starts to squick you out..." Link

Reader comment: Summer says: "If you read further on the site, you’ll find out that it’s not a photoshopping contest – it’s simply a beauty contest.  In fact, they specifically state in the photo contest rules:  

"'These should be professional pictures, but should not be extremely or overly retouched.  (We are judging the child - not the retoucher!)'  

"Ew. Ewewewew."

Reader comment: "This is a photostudio/photographer who does pictures like these. Link