Thursday, June 30, 2005
Taiwan intros hip colored rice as cheeseburger alternatives
The Taiwanese government is pushing colored novelty rice as a means of luring teenagers away from burgers and pizza:
Link (Thanks, Isaac B2!)Yellow rice gets its hue from curcumin, an herb that's a spice in curries and is believed by some to be an antioxidant that may help prevent cancer. Green rice comes from the nutritious bitter gourd, often used in Asian soups and stir-fried dishes. Pink comes from tomato, and purple from a mixture of vegetables. "We hope to develop up to 14 colors so people can have a different color of rice every day for two weeks," Lo said.
posted by Cory Doctorow at 03:13:13 PM permalink | Other blogs' comments




Yellow rice gets its hue from curcumin, an herb that's a spice in curries and is believed by some to be an antioxidant that may help prevent cancer.
Green rice comes from the nutritious bitter gourd, often used in Asian soups and stir-fried dishes. Pink comes from tomato, and purple from a mixture of vegetables.
"We hope to develop up to 14 colors so people can have a different color of rice every day for two weeks," Lo said.








