Thursday, May 19, 2005
Words affect our enjoyment of smells
Words can dramatically affect how we perceive smells. In a new scientific study, researchers presented people with the smell of cheddar cheese but labeled the smell with either the words "cheddar cheese" or "body odor." The subjects enjoyed the smell much more when it was referred to as the former. Brain scans showed that pleasant words activated a certain part of the brain region that processes smells. Link
posted by David Pescovitz at 09:07:38 AM permalink | Other blogs' comments
