Plastic container prevents damage to your cupcake.

 Images Cont-Lg-A1 Vidiot says: In the spirit of the Banana Guard, the Cup-A-Cake is a 'unique container' that "will hold a frosted cupcake in place with protrusions positioned in such a way that the cupcake will not move within the container if bounced, jiggled, or turned upside down."
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