Target's pretty pill bottle

Target proves once again that it is a true "design within reach" store by introducing a well-designed, pleasing-to-behold pill bottle, called the "ClearRx prescription-packaging system."

A Condé Nast security badge that develops a large red X after 24 hours gave Adler the idea to add a similar marker to the label. A version that works over months, not hours, will be ready in 2006.

(2) Code red. The red color of the bottle is Target’s signature— and a universal symbol for caution.

(4) Upside down to save paper. Klaus Rosburg, a Brooklyn-based industrial designer hired by Target, came up with an upside-down version that stands on its cap, so that the label can be wrapped around the top. Every piece of paper in the package adds up to one eight-and-a-half-by-fourteen-inch perforated sheet, which eliminates waste and makes life easier for pharmacists.

Link (Thanks, Miriam!)