Boing Boing: Hello Kitty insect repellant bracelet

Wednesday, April 13, 2005

Hello Kitty insect repellant bracelet

Sid, who blogs Winkie, lives in Tokyo. Yesterday, he got a press release for a Hello Kitty branded insect repellent pendant, designed to be worn on the wrist or around the neck. The press release has lots of great janglish:

It is good feeling to have a food outside. But, it is bad if unpleasant bugs come. So, now a handy bug repellent with no smell gets popular.

The press release also cautions journalists not to imply that the pendant actually does the thing it is advertised to do:

We appreciate your corporation that the word such as "repellent" and "repel unpleasant bugs", etc. can be used on publicity, but the word or wording that imply "Effective for mosquitoes" or "itchy" and "mosquito", etc. cannot be used. A conventional repellent is registered with pharmaceutical product and/or quasi-pharmaceutical product. However, this product is not yet registered as a wording of "Effective for mosquito", etc. cannot be used.

Link

posted by Mark Frauenfelder at 11:33:39 AM permalink | Other blogs' comments

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