Boing Boing: Health insurers to fat kids: Go play Dance Dance Revolution

Monday, April 4, 2005

Health insurers to fat kids: Go play Dance Dance Revolution

American health insurers are working with obesity researchers to encourage children to play Dance Dance Revolution on home consoles with dance-mats as a way of reversing childhood obesity and the concomitant health costs later in life.

Jones is one of 85 children in an at-home study trying the popular Dance Dance Revolution video game to boost their activity. The study is being done by West Virginia's public employees insurance group in hopes it will lead to better health and lower costs.
Jones lost about 10 pounds by changing his diet. Now, after two weeks playing the game, he has lost another 10.

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posted by Cory Doctorow at 09:45:59 AM permalink | Other blogs' comments

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