Friday, March 11, 2005
History of candy bar wrappers
This Syracuse University thesis on the history of candy bar wrappers is a very breezy work for an academic paper -- insightful and interesting history of the evolution of an object whose ubiquity has rendered it invisible to our modern eyes. Interesting to think that there was a time when the idea of a candy bar wrapper was novel.
Link (via Waxy)Candy wrappers are designed to communicate with consumers, - even though the communication may often be one-way. The bright colors, shiny paper and animated logos speak to our culture in the most friendly and trusting tones. We know that each wrapper holds the promise of something good - at least as good as Grandma used to make.
posted by Cory Doctorow at 03:04:04 PM permalink | Other blogs' comments
