Boing Boing: Cookie MechaMonster

Wednesday, March 9, 2005

Cookie MechaMonster

This new robot at biscuit brand McVitie's laboratory in Buckinghamshire is tasked with testing the crumbliness of cookies. The plastic-toothed robot chews up biscuits to determine which baking techniques produce the desired amount of crumbs. From ThisIsLondon:

Liz Ashdown, brand manager at McVitie's, said: "Eating lots of biscuits is obviously an enjoyable prospect for most people but we haven't yet found a human who can test on this scale."

Link (via Near, Near Future)

posted by David Pescovitz at 08:18:09 AM permalink | Other blogs' comments

suggest a link \| defeat censorware \| rss \| archives \| t-shirts \| digital emporium \| podcast feed \| mark \| cory \| david \| xeni \| john
Support Bloggers' Rights! HOWTO: Get a link posted to Boing Boing Boing Boing Mobile powered by Winksite Fark rules! This work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States [and other countries]. Stats (About our stats) defeat censorware Policies Our first five years' worth of posts in one file	Wednesday, March 9, 2005 Cookie MechaMonster This new robot at biscuit brand McVitie's laboratory in Buckinghamshire is tasked with testing the crumbliness of cookies. The plastic-toothed robot chews up biscuits to determine which baking techniques produce the desired amount of crumbs. From ThisIsLondon: Liz Ashdown, brand manager at McVitie's, said: "Eating lots of biscuits is obviously an enjoyable prospect for most people but we haven't yet found a human who can test on this scale." Link (via Near, Near Future) posted by David Pescovitz at 08:18:09 AM permalink \| Other blogs' comments Email this entry to: Your email address: Message (optional):	Boing Boing Sponsored by: Your Text Ad Here Get BB by email: