Blog subject-matter determined by AdWord marketplace

Michael Buffington has started a topical blog on asbestos, a subject he's not all that interested in, because there's a high pay-per-click fee being paid by asbestos-lawsuit lawyers via Google's AdWords program. He finds his material through a keyword search on Google News.

Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.

I say somewhat valid, because despite the fact that I read every article and summarize the article in every blog entry, the speed at which it all happens seems too good to be true. Quite literally, the current 20 or so articles on the site took me about an hour of cumulative time to produce. Granted, I'm making it easier on my self by allowing Google to tell me where the news is, but that's the point of their service right? Also, I'm not expert. But over the course of just 20 blog entries, I might know more than the average Joe about asbestos.

Link (via Whole Lotta Nothing)