Sunday, January 23, 2005

Two-thirds of net users could walk away from search-engines


Pew has just released an amazing-looking study on Internet search behavior. Two factoids from the exec summary left my jaw hanging:
Nearly half of searchers use a search engines no more than a few times a week, and two-thirds say they could walk away from search engines without upsetting their lives very much....

Only 38% of users are aware of the distinction between paid or "sponsored" results and unpaid results.

Link



posted by Cory Doctorow at 03:27:36 PM permalink | Other blogs' comments

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