Whose sign is it anyway?

This AP photograph of some soldiers in front of a sign in Kabul, Afghanistan looks normal enough, until you notice that the sign they're standing in front of (presumably aimed at the local poplation) is written in English. Link to more background, and link to original images (one, two)

Update: BoingBoing reader Sepoy says,

"It is a widespread practice all across South Asia for businesses to take out public ads (full page in newspapers) and put up posters congratulating the elected or despotic leaders -- all the way from National Assembly to PM. [Ed note: Hmmm, sounds suspiciously like those movie studio "for your consideration" ads come Oscars time. Who knew Hollywood and Kabul were sister fiefdoms!] The ad in question is by Afghan Wireless -- their logo is visible -- which is an international company selling, well, telecommunications. Nothing sinister. And not designed for consumption in CNN or FOX."

Reader Pinski says, "Saw your post on the Kabul sign and it reminded me of this one in Florida." Link