Saturday, July 17, 2004

Globalization of snacks: Vada Pav (TM) to kick McDonalds' ass in India


BoingBoing reader
Avi Solomon says:
The 'wada pav' (batter-fried mashed potato with bread & chutney) is a daily fast-food staple of millions of Mumbai citizens. Now it has been branded and TQMed to compete with McDonald's and is all set to take over the world. This is true reverse globalization-Here comes India!
Link, and see also Link



posted by Xeni Jardin at 08:10:32 AM permalink | Other blogs' comments

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