Constance Steinkuehler, a Learning Sciences researcher from UWisc, gave a talk at the Comwork ("Managing Multiplayer Culture") seminar in Copenhagen last week called " "MMOG Guild Leaders as a Com/Dev Resource." Her slides are up as a gargantuan PDF, but they're well-worth the download, as they are a positively mind-blowing look at the failings of the Cognitive Science model, and the way in which MMO guilds can be thought of as distributed cognition. Yum.
(via Terra Nova)