Tuesday, May 11, 2004
McDonalds trademarks phrase "I am Asian"
McDonalds recently launched a bizarre new marketing campaign to attract Asian and Pacific Islander Americans "living on the rim." [Ed note: ahem] BoingBoing reader Modesty Verve, who points us to the campaign's website, says "Even stranger is the company's assertion of a trademark right on the phrase "I am Asian"!" Link
posted by Xeni Jardin at 07:29:27 AM permalink | Other blogs' comments
