Low-carbers beat up Krispy Kreme's bottom line

By at 1:24 pm Friday, May 7

Krispy Kreme has reduced its earnings projections by 10 percent due to low-carbers' reluctance to eat donuts.
"Our current guidance assumes a continuation of the low-carb phenomenon that is affecting the industry," Livengood said. "Needless to say, we are disappointed that external forces have caused us to revise our first quarter and fiscal 2005 earnings guidance."
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Cory Doctorow

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