Elizabeth Lawley's Breaking Into the Boys' Club ETCON talk

Here're my running notes from Elizabeth Lawley's Breaking Into the Boys' Club: How Diversifying Your Team Can Expand Your Market at the O'Reilly Emerging Technology Conference in San Diego.

RIT is struggling with enrolment, but the enrolment is overwhelmingly male. Why not bring in more women? It's an untapped field and it makes men happier.

People say that women don't want want to be there, why are your forcing them to go? But this is what people said about math 30 years ago.

Today there's gender parity in math classes, but subtle pressures steered them away.

We design products for men -- women get killed by airbags. If you include women in the devleopment of product, you diversify the view. Women aren't the only viewpoint you need to include, but it's half the potential market.

Anil Dash: It's no coincidence that the two popular blogging packages (Blogger and MT) were co-developmed by women (Meg Hourihan and Mena Trott).

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