Swedish Fish trademarks

By at 2:00 pm Friday, Oct 17

Ernie sez, "Apparently, the makers of Original Swedish Fish have lost their trademark battle with Famous Sqwish Candy Fish in a complete rout. The case is an example of how not to protect trademark, but more importantly is an interesting look behind the scenes of the gummy business. For example, do you know the difference between 'Gummy' and 'JuJus'? See footnote 2 of the case." Link

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