Devo sells out? (Again?)

By at 2:51 pm Thursday, Aug 14

From AdAge.com:
"Whip It," the 1980 song that was the anthem of the band Devo's rage against a society dehumanized by industry and commercialism, is now the theme of a Procter & Gamble Co. TV campaign for the Swiffer line of home-cleaning products.

In a new version of the tune, Devo lead singer Mark Mothersbaugh substitutes the lyrics "Swiffer's good" for the "Whip it good" of the original...

...Devo agreed to perform the altered version for Swiffer advertisements because, Mr. Mothersbaugh said, "it was so absurd. We like messing with the boundaries between art and commerce."

Link Discuss (Thanks again, Gil!)

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David Pescovitz

Collector of anomalies, esoterica, and curiosities.

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