WiFi is too expensive when it's not free
Operating a WiFi hotspot that you charge money for costs $30 a day. Operating a free WiFi hotspot costs $6. Clearing $6/day in new profit from offering free WiFi is easy, clearing $30 a day in most locations is damned hard. Will more cafes do the math?Here's the irony in Wi-Fi public access pricing: retailers can be profitable by offering free Wi-Fi as a customer acquisition tool. But when they charge for Wi-Fi access, these retailers, and the WISPs serving them, almost certainly lose money. According to a market study coming out this summer, retailers are quickly learning this lesson: up to 30% of US location owners who plan to deploy commercial hotspots in 2004 intend those hotspots to be free or free-with-purchase.Link Discuss (via WiFi Networking News)
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Cory Doctorow
Upcoming appearances
* Feb 9, 2012, DeKalb, IL: Day of Doctorow, NIU
* Feb 10-12, 2012, Chicago, IL: Capricon 32
* Feb 13, 2012, Arlington, TX: UT Arlington College of Engineering Distinguished Speaker Series
* Feb 16, 2012, Victoria, BC: 13th Annual Privacy and Security Conference
Recent books:
* Context (essays)
* With a Little Help (short stories)
* For the Win (YA novel)
* Makers (adult novel)
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