Golden crap is hot shit in Japan right now

Bling-bling poo-poo is apparently the latest wacky Japanese culturefad, according to this article. Excerpt:

"Supposedly lucky charms, golden turds weigh just under 2 grams and their curl gives them a height of some 1.2 centimeters. Rather than appearing scatological, they're cute little dollops of dung, which first made them a hit among high schoolgirls. "'I bought loads of them and gave them to each member of my family as a souvenir,' a schoolgirl who developed a feel for the fake feces she bought while on a school trip to Nagasaki tells Shukan Asahi. 'I tied the one I bought for myself on the end of my mobile phone.' ...

"Current versions include turds with funny faces painted on them, and others that emit a fragrance, though the odor let off is highly unlikely to be anything like the real thing. Ryukodo employees are currently scratching their heads over how to come up with more ideas for other shitty products."

Ryukodo employees, there is an American software manufacturer I'd like to introduce you to. Update: Several BoingBoing readers point out that the publication WaiWai more or less == the Weekly World News, so take this turd with a grain of salt. Update II: Wait! Gilded-turdomania is real after all. "Espe" points out evidence in the form of Starck's Asahi building in Tokyo (actually intended to represent a golden flame). Discuss (thanks, _x)