Benetton is buying 15 million RFID (radio frequency identification) tags to attach to the labels in their clothing as an anti-theft measure. People are freaked out (again) about privacy issues, but the reality (at least today) is that the range of RFID tech is too short for someone to drive by your house and scan your closet. Still, it does make sense to zap the tags out of commission once items are paid for. Link
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RFID tags in Benetton clothing
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