Boing Boing: Pepsi gives rapper $5 mil, averts "hip hop boycott"

Wednesday, February 12, 2003

Pepsi gives rapper $5 mil, averts "hip hop boycott"

Pepsi has donated $5 million to rapper Ludacris's charitable foundation, in order to avert a threatened "hip-hop boycott" in response to their yanking of Ludacris's Pepsi commercial. The boycott was threatened by Def Jam founder Russell Simmons.

Last week, Simmons threatened a boycott of Pepsi and its subsidiaries to begin Wednesday unless the company ran the ad and donated $5 million to Ludacris' foundation.
There was no indication the ad would be placed back on the air. Neither Pepsi or the Hip-Hop Network would comment on the ad's status.

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posted by Cory Doctorow at 08:06:22 AM permalink | Other blogs' comments

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