Dan Gillmor defines "We Media"

Interactive technology -- and the mostly young readers and viewers who use and understand it -- are the catalysts. We Media augments traditional methods with new and yet-to-be invented collaboration tools ranging from e-mail to Web logs to digital video to peer-to-peer systems. But it boils down to something simple: our readers collectively know more than we do, and they don't have to settle for half-baked coverage when they can come into the kitchen themselves. This is not a threat. It is an opportunity. And the evolution of We Media will oblige us all to adapt.