How the iPod was designed

Fantastic article on the process by which Apple used in-house and external contractors to design, build and manufacture the iPod.
The value is putting it all together and optimizing the design to eek out the best performance, get the best power utilization, the best audio performance," says Wolfson's Hayes. "That is not a trivial task by any means. Sometimes it's very difficult in a cost constrained [situation] and small form factor to get the performance." Factors that can influence the final sound can be the circuit board layout, the circuit design itself, the handling of the power supply and the overall implementation.
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Cory Doctorow

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* Feb 9, 2012, DeKalb, IL: Day of Doctorow, NIU
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